Los llaman “Actos aleatorios de bondad” ó RANDOM ACTS OF KINDNESS (R.A.K.)

Trendwatching los considera una de las tendencias clave del 2011 y le dedica un monográfico este mes de Marzo. Muy interesante.

March 2011 | While it’s important to be aware of mega-trends like CITYSUMERS (see last month’s Trend Briefing), in business, execution beats everything. This is why an easy-to-apply consumer trend such as RANDOM ACTS OF KINDNESS (R.A.K.) should be firmly on your radar in the coming months.

trendwatching.com’s March 2011 Trend Briefing covering R.A.K.